Evaluation Question 1 - Text

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

-Our music video uses real media texts to gain inspiration and ideas for themes and effects. Looking at existing media texts such as crystal fighters we were able to see a fitting effect for our own music video.

-The music video develops real media products from looking at the original music video. Although we were to create something completely different to the original, we took the laid-back atmosphere and rather serene setting from the original which we wanted to recreate in our own way for our music video. In the Haim music video the laid back atmosphere is created through the dimmed lighting, slow motion shot and perhaps even the costumes of the artists. Differently, we decided to create this relaxed atmosphere using a naturistic background running through the entire music video which hinted at the calmness of the music video. We also wanted to add a more upbeat layer to the music video which followed other existing texts such as 'One Day'

-We challenged the forms of existing media texts by creating a media product without a definitive narrative. We wanted to do this from the outset as this allowed us to be creative with the shots and the structure of the music video. From looking at existing media products such as Tom odell's 'Another Love' there is evidently a clear narritive of the male character searching for the missing female. It is clear that the variations of shots in music videos with narratives are possibly decreased for this reason. Therefore, the creative decision to produce a music video without a narrative was made in order to experiment and be creative with the shots types in the music video.

Although 'Another Love' represents the way in which we challenged existing media texts, it could also be considered that we conformed to some texts as there are equally as many media products which display a lack of narritve in music videos.

- Some music videos also do not have clear cut narratives such as Foxes 'Let Go For Tonight'

-Running theme throughout (nature) Similar perhaps to Katy Perry 'California Girls' Beach/Summer theme.

- Conform to lip-syncing convention.